Design Thinking
Thomas Edison, the light bulb and a whole industry developed around him. The lamp is often thought that their signatures to the invention, but that the Edison light bulb was a little more than a fair, without a system for electric generation and transmission of the really useful. Thus prepared, also.
Sun Edison, the genius lies in its ability to fully develop a market, and not just a discreet. It was in a position to how people want to use what he has done, and it was for this idea. It is not always prescient (he first, that the turntable is used mainly as a machine to save and restore the dictation), but he has always paid great attention to the needs and preferences of users.
Edison was one of the first examples of what is now called “design thinking”, a method that characterizes the entire spectrum of innovation with a man-centers. I want to say that innovation is through a deeper understanding through the direct observation of what the people want and need in their lives and what they like or dislike particular on how the products are manufactured, packaged, marketed, sold and supported.
Many people think that Edison was the greatest invention modern R & D laboratory and methods of experimental investigations. Edison was not strictly scientific library, but a large generalist with a strong sense of. In his Menlo Park, New Jersey, laboratory, he surrounded tinkerers gifted improvisers and experimenters gates. In fact, broke the form of “single genius inventor” of the formation of an approach based on innovation. Although Edison biographers to write with a view to the togetherness of this merry band, the process also endless series of trials and errors of the “99% perspiration” Edison in the famous definition of genius. The method should be no preconceived assumptions confirmed, but the help experimenting something new each iterative stab. Innovation is hard work, Edison has a job, the mix of art, craft, science, meaning the economy, and a clever understanding of customers and markets.
Design idea is a descendant of this tradition. In simple terms: It is a discipline that the design and sensitivity of methods to meet the needs of the population, what is technically possible and what is an economically healthy company, the value in the market and customers. Edison how painstakingly the innovation is often a large part of the sweat.
I believe that the development of thinking has much to offer in a world in which most of the management ideas and best practices are free copied and used. Leader in this innovation to be one of the main causes for the differentiation and competitive advantage, they would do well to integrate Developed in all phases of the process.
Get Beneath the Surface
Historically, the draft was a step in the downstream process of development, the point at which the developers who have played no role, more in the background of the work of innovation, and a beautiful packaging to the idea. To be sure, this approach has the growth of the market in many areas through new products and technologies of aesthetics and therefore more attractive to consumers desirable or by improving the perception by the smart brand, is reminiscent of the advertising and communications. In the second half of the twentieth century is a competitive advantage more and more valuable, such as electronics, automotive, industrial and consumer goods. But in most others, there is one point add-on.
Today, however, as the developers, an idea that has already developed more attractive to consumers, businesses asked to create ideas that are better tailored to their needs and desires. The first task is a tactic, and the results in a limited number of value, the second is the strategic and lead to new forms of dramatic value.
